LIME SCOOTERS
SQUEEZE OUTTA THERE
77% of women in the U.S. report experiencing some form of street harassment. With the ease of Lime’s grab-and-go transportation, you can easily accelerate out of every unwanted approach.
01
LIME X WAZE
By partnering with Waze, Lime is upgrading its app interface so rider’s can stay connected for a safe arrival. Drop red flags on the Waze map to warn nearby riders of safety hazards, and green flags for spots worth dropping by. Notify friends and family of your ride ETA with automated texts from the location sender so you can stay can stay focused on the road ahead.
02
SCOOT THE SQUIRMIES
Lime is releasing the Scoot the Squirmies in-app mini game where players put their safe riding skills to the test. Scoot past obstacles in record time while dodging red flags as they pop up around city streets.
03
KEEP THE STREETS CLEAN
With the help of the Department of Sanitation, Lime will be sending a PSA to keep trash out of city streets. Garbage trucks in some of the US’ most walkable cities will call out the catcallers to rethink their next move.
04
CREEP-FREE SPEAKEASY
Lime will open exclusive, Creep-Free Speakeasies with a ladies only scooter valet. Refer your girlfriends with green flags on Lime x Waze map to redirect your plans for a vermin-free night out.
05
NIGHT RIDES
Lime will organize nightly scooter meetups so ladies can ride around town together. Stop by the Lime van to grab a helmet, reflector jacket and safe riding keychain to stay protected for future solo scootering.
06
GRAVEYARD SHIFT
Between the hours of midnight to 8am, Lime is shifting their rates down for women. Notifications sent during these hours will remind riders that a quick, safe trip is only a scoot away. Activate the discount code to unlock the nearest scooter so you can get home stat.
ART DIRECTION: JULIA HANCOCK
COPYWRITER: LIZ ROPER