PEEPS MARSHMALLOW MILK

During Easter, Promised Land Dairy and
Peeps teamed up to be the talk of the fridge.

Together, we launched Peeps Sweet Marshmallow Milk. To let people know about this deliciously rich spring treat, there was only one person for the job.
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Then Peeps hit the streets, delivering product door-to-door as the Marshmallow Milkman.

The Sweetness Continued

We continued to indulge fans, sharing behind the scene shots on social, creating limited edition, co-branded merch, and popping up at serendipity in NYC with a Peeps milk frozen hot chocolate.

Case Study

AD: Julia Hancock, Dani Fernandez
CW:Paris Cipollone
CD: Rodrigo Rothschild